Real estate development

Aurora

The new chapter of a unique property
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A timeless identity supporting future transformation

Located in Revontulenpuisto 2, Tapiola, Espoo, this office property designed by Pekka Helin & co was originally built for Metsä Group and was known as Metsätapiola. In the light of the upcoming changes, the previously designed visual identity of the property requires an update – the Woods office concept by the property’s owner, NREP. The inspiring assignment began with the definition of a new name and identity for the building. The direction for the design process was further refined through a collaborative workshop.

The new name, Aurora, draws from the building’s physical location and the area’s naming conventions. The chosen name was designed to work both with and without the Woods prefix, while aligning with the essence and character of the property itself.

Our work in this project:

  • Property branding
  • Visual identity
  • Naming and concept development
  • Graphic design
  • Brochure and copywriting
  • Workshop facilitation
  • Marketing templates
  • Spatial concept
  • 3D visualizations
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The glimmering Aurora in lush Tapiola

As a property, Aurora embodies timeless architecture and a sense of quiet dignity. Its striking lobby space merges clean-lined design language with abundant natural light and the calming presence of ash wood elements. A deep appreciation for tradition and high-quality materials is evident throughout the building, influencing both the visual identity and the initial wayfinding concept.

Aurora’s visual identity blends earthy tones and graphic elements that reflect the property’s new name, the surrounding area, and the striking wooden architecture of the building. The logo draws inspiration from both the architecture and the interplay between soft and sharp forms.
The earthy and gentle color palette harmonizes beautifully with the building’s wooden surfaces, evoking a range of moods.

The visual expression is fresh and bold, yet refined and classic. The primary color, petrol blue, gives the identity a distinctive edge, supported by softer shades of green and ochre. The identity was aligned with the Woods concept through thoughtful choices in color and typography. To support Aurora and the northern lights theme, we introduced subtle gradient combinations and lightly undulating line graphics into the visual concept.
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Scenario-level planning to support future transformation

In addition to the visual identity, the upcoming changes also affect the functionality of the lobby and office floors. To support these developments, we explored scenario-level plans for Aurora’s main lobby— its layout, functionalities, and service placements. For Building A’s office floors, we examined how the spaces could be adapted to meet the needs of tenants of varying sizes.

The spatial studies were aligned with NREP’s Woods office concept, drawing further inspiration from NREP’s properties in Denmark.
We created a range of marketing templates based on one model floor and designed 3D visualizations to support both leasing and marketing efforts. The technical execution of the 3D imagery was carried out by Yy-Studio.

The end result is a high-quality, characterful identity that supports the architecture of the building and will be naturally integrated into the spaces in the coming years.
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