Workplace development

Cloud2

From a tin can factory to a cloud service hub – a unique, value-driven work environment
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A vision of the future guiding both the space and its atmosphere. It hasn’t always been done this way!

As you step into the new Cloud2 headquarters in Helsinki’s Herttoniemi, you are greeted by a bold, unique, and dazzling atmosphere. The building, which was originally a tin can factory, has undergone an extensive renovation and was chosen as Cloud2’s new home. The property’s history, atmosphere, and spaciousness are truly inspiring. The break and work areas have ceilings as high as five meters, and large windows allow light to flood in from both sides of the space. Despite the height, the open areas now feel cozy and acoustically functional.

Our client’s need for new office spaces arose from the company’s rapid growth and vision, as they sought a physical space and environment that would support their day-to-day operations now and in the future. The new office features a variety of space types that cater to different ways of working, with more room for both collaboration and individual tasks. In the previous office, there were hardly any such space types due to the division of the layout.

Our work in this project:

  • Strategic workplace development
  • User-centered methods
  • Communication and change management
  • Workplace concepts
  • Workplace consulting
  • Spatial and interior design
  • Inclusive and interactive co-development
  • Brand in space
  • Signage design
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A visible working culture as the guiding principle

Cloud2’s operations are strongly driven by the company’s values and the corporate culture aligned with them, which was apparent from the very start of the design project. The designers were also challenged to internalize these values, one of which, “it hasn’t always been done this way,” played a key role in guiding the space design. The physical embodiment of the culture, the office’s unconventional style, and the introduction of new working methods were set as overarching goals. These aspirations were supported by an open and close relationship within the project team, where ideas could be easily shared and deliberated throughout the design journey.
The collaboration was tight-knit and highly inspiring, maintained through workshops, staff surveys, and briefings. The staff also participated in a material review session where those interested could see the materials and discuss the plans with the designer. Site visits made the transformation more tangible, especially when the building permit process delayed the original timeline.
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Visual elements as themes

A key focus of the design was sustainability, with principles agreed upon together with the client. Material choices were made with both aesthetics and durability in mind. The space features carefully selected recycled furniture, and surface materials were chosen based on their sustainability in both raw materials and production methods. Overall, the atmosphere of the space achieved a cohesive unity: elements of the old red-brick building are combined with Cloud2’s visual identity, where an intense pink bursts as a dominant color. This contrast is softened with dark violet and muted pink tones, skillfully blending the elements together. The large lounge room walls feature impressive art, snacks are available, drinks are chilled in the fridge, neon pink floor lamps glow in the corners, and soft music plays in the background.
The meeting rooms reflect themes that the staff themselves came up with, visible in both the surfaces and furniture. Cloud2’s brand visual elements are subtly represented in details such as acoustic panels, signage, and window graphics.

The transformation from a tin can factory to a cloud service hub succeeded in achieving its goals, with a particular highlight being that the staff feels the space strongly reflects their own identity. The striking and distinctive space is an easy place to invite guests and partners, and the office is also adaptable for the staff’s casual use outside working hours.

Read more about the new office in the Helsingin Sanomat article (in Finnish) ➔



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