Visual communication and art

Ilmalan Airi

The flowing identity of a new office building
  • Gallery image 1

The harmonious union of sense and sensibility

Hartela’s new office building, Ilmalan Airi – the “little sister” of Ilmalan Aura – is set to be completed in the future in Helsinki’s Ilmala district. However, the upcoming five-story building was lacking its own identity. That’s when we were commissioned to create a unique personality for the property, as well as marketing materials to support leasing.

The design project involved designing the identity for the property: the name, concept, and marketing input. The new brand visual was expected to consider the essence of the already established Aura – also designed by us – and complement it as a balanced pair. In addition, the identity had to communicate the building’s modernity and high quality. Alongside the identity, the project also included designing marketing materials such as brochures and a website. Thus, Airi was born: a soft, fresh, and straightforward personality.

Our work in this project:

  • Property branding
  • Visual identity
  • Graphic design
  • Workshop facilitation
  • Brand photography
  • Web design and brochure
  • Gallery image 1
  • Gallery image 2

Straightforward yet light aesthetic

As a building, Airi represents clear and modern architecture, combining a healthy and comfortable working environment with responsible and energy-efficient construction solutions. The sense of space is enhanced by natural light, which flows in through the roof and façade windows. Special attention has also been paid to monitoring indoor air quality.

The visual identity created for the building supports this impression; light and gentle wave-like graphics express the idea of the building’s smoothly flowing daily life.

Airi’s logo continues the same straightforward yet light aesthetic, with a subtle tilt evoking a modern and gently flowing presence. The harmonious, muted colour palette and warm, human-centered photographs support the soft and approachable feel. The final result is a property identity that blends sense and sensibility: emphasizing energy efficiency, excellent transport connections, fresh indoor air, and bright spaces where ideas can flow freely.

Explore Ilmalan Airi ➔

Brand photography by Nick Tulinen




  • Gallery image 1
  • Gallery image 2
  • Gallery image 1

Also check out these