Real estate development
Walli Keilaniemi
Comprehensive design for a commercial property in waterfront Espoo
Elegance and airiness through an identity renewal
Keilaniemi Walli is a practical and community-oriented office building in Espoo, originally built in 1987 and modernized in 2011. The interior of this lively property features flexible spaces and excellent services for office tenants. The statistics also speak for themselves – lease agreements are generally extended multiple times.
Our work in this project:
- Real estate branding
- Visual identity
- Concept design and content production
- Graphic design
- Brochure and website
- Brand photography
- Tenant interviews
- Workshop facilitation
The building’s visual identity needed clarification to support the interior atmosphere and to clearly unify the three distinct properties into a single entity. The rebranding process began with a collaborative workshop with the client, where we explored the property’s history and the opportunities of the surrounding area. Based on the workshop, the property was also given a new name: Walli Keilaniemi.
The new name reflects its seaside location and the building’s three-pronged architectural design. The property’s significant sustainability efforts and its clean, well-maintained appearance were integrated into the updated identity. The new logo also mirrors the building’s shape.
The color palette of the visual identity was largely inspired by the existing surfaces and atmosphere – the beautiful natural stone tile floors in sandy hues in the lobby and the rhythmic pattern of the facade are reflected in the graphic design. The graphic identity was applied to the property’s updated marketing materials, such as brochures and the website. In addition to the visual design, we interviewed the property’s current tenants about their experiences at Walli.
As a result of the comprehensive design work, a unified, high-quality, and streamlined Walli Keilaniemi was created.
The new brand identity was also implemented in Walli’s physical spaces. We will share more about the spatial changes in the near future.
The new brand identity was also implemented in Walli’s physical spaces. We will share more about the spatial changes in the near future.
