Propeller heads, synergy and rocket science

The united brand for Hermia 5 and 6 pretty much formed itself, and our job was to verbalize and visualize the story told to us by the history and current users of the property. The buildings, originally built for Nokia, have seen many faces and innovations, but the tech bubble never popped here. Propeller heads, bankers and engineers work side by side and keep up the good spirit of the two office buildings.

“The future of tech development in giants’ footprints”

This was the starting point for property branding. We surrounded the formerly designed logo with fresh colours and graphics and used the elements to create a website, brochure and an introductory video with some drone footage.

In spatial photos, the focus is on glass and steel structures typical to the era. The walls, though, were nowhere near as interesting as what happens inside them. We also visited some tenants premises and met silicon wafers, robots and an anechoic chamber on the way.

“Two buildings as a stage for engineering tour de force since the beginning of the millennium”

We also photographed the employees and tenants of the buildings. Real stories and experiences in the Hermias bring the buildings to life for future tenants as well. The core of the brand is far from far-fetched!

Watch the video here
Visit the Hermia 5 & 6 website here

An inviting and modern office close to nature

Metsätapiola, located by the forests, sea and downtown of Espoo, needed brand materials to support renting the premises.  The distinctive architecture and location close to nature come together in the brand identity.

We took photographs of the interior and exterior of the building, focusing on what would be of interest to those looking to rent an office in the property. Together with Capture Design, we created 360° 3D models of the vacant premises, which are a great tool to present the opportunities of the space to a potential tenant. The brochure alongside the copy text illustrates both factual and atmospherical points of view of Metsätapiola.

The brand identity extended to an easily editable PowerPoint template and office floor plans. Consistent materials strengthen the high-quality brand image of the refined property.

The project was carried out mainly online utilizing an intuitive platform, to which we uploaded designed materials as we went. The client was able to leave their comments whenever their schedule allowed, and the development of the designs was equally straightforward.

The end product is a uniform set of materials that give a profound introduction to Metsätapiola even before the first visit.

Everything you need is just a stone’s throw away.

Kivikukkaro (“The Stone Purse”) is a commercial property located in central Turku’s pedestrian precinct. Our client has owned the property since 2019, and the premises have remained rented. To keep things that way, we got the assignment to get to know the property and its users.

We started with an online survey for the property’s tenants in early 2021. The survey was used to understand the tenants’ experience about the property, what kind of modifications or renovations in tier perspective might be necessary, and to communicate to the tenants about the new owner.

We used the survey results in property branding; central location, supermarket and parking garage came up in the tenants’ responses and were brought forward in the marketing materials. The city of Turku is seen in the logo inspired by the city’s coat of arms and heard in the slogans based on the dialect and proverbs characteristic of Southwestern Finland.

We are extensively engaged in Kivikukkaro’s development, the next steps being website development, followed by facelift of entrances and passageways. The brand identity will be integrated into the building as signage and wayfinding.

Brand identity for a precious property

Located in Central Helsinki and owned by a sustainable real estate investor, Diana Helsinki was renovated to rental apartments, offices and retail spaces. At first we entered the project as interior architects, but were soon able to widen our participation in the project with property branding. The identity was built on the owner’s green values and the property’s central location between two parks. The color scheme was inspired by the paintings in this 19th century building, and the logo by the mythological statue in the nearby Diana park. In photography we wanted to highlight interesting details and green surroundings, as well as the city center vibe. Copywriting underlines the competitive advantages of the property to make this gem shine from amongst Helsinki’s old, valuable buildings.