For a Functioning City
We were more than excited to be approached by experienced real estate developers in search of a partner for identity design. Our wide understanding of the real estate market was our strength when they selected us to help create an identity for their new company.
Our approach is to begin each project with workshops. In the first one, we dug deep into the company’s functions and services as well as its values and purpose. The second workshop took the design process further toward visual communication and core messages. Workshopping also helped name the new company Revelon.
We defined keywords to support identity design: casual, professional, geometric, humane, and approachable. By combining a few sketches we created a visual identity, that is built around strong typography and a harmonious color palette. In brand photos, Revelon’s R stands in a developing urban setting, surrounded by nature.
Clearly defined processes and schedules framed the project, which went on purposefully from the beginning to the end. Mutual trust, understanding, and the client’s decisiveness helped achieve the resulting brand identity, which makes both the designer and the client proud.
It was a pleasure to work with Kakadu and the results exceeded our expectations. Our cooperation was smooth and practical.
– Otso Halsti, CEO, Revelon