Real estate development

Hartela Boksi

Concept design of a service concept for retail operators
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Packaging a service concept into a ready-made product

Hartela, a family-owned company with long experience in the construction industry, approached us with a new concept idea – aiming to expand their offering with a new service specifically designed for retail operators. To support B2B sales, the concept need a name, visual identity, and a compelling narrative: exactly the kind of challenges we love working on.

The project kicked off with a collaborative workshop, where we explored the foundations of the service background, Hartela’s existing brand, and defined key guidelines for the final concept. Development began with naming and sketching the visual identity, ensuring both elements fit seamlessly within Hartela’s brand and service portfolio. Our approach was guided by a solid understanding of both our long-term client and the end users of the space.

Our work in this project:

  • Branding
  • Visual identity
  • Concept development, content creation and copywriting
  • Graphic design
  • Brochure and website
  • Participatory & interactive co-development
  • Workshop facilitation
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All you need in one box

The concept was named Boksi, a playful yet concise nod to the Big Box service idea, perfectly adapted for the Finnish market. The name supports a scalable and versatile nature of the concept and can easily be extended to additional services. Alongside the name, we developed key messages and a story, creating a cohesive story to support both marketing and sales.

The concept’s visual identity is clearly recognizable as part of Hartela’s brand, but in a way that highlights the concept itself.
The strong and minimalist graphics emphasizes the concept’s clear and straightforward message: Boksi’s scope can always be adjusted to meet the client’s needs. The concept’s neutral tones and visualizations allow the potential client’s own brand to stand out in marketing materials.

Kakadu’s team had a strong understanding of both our needs and those of our clients and the concept development process went smoothly. As a result we have now a distinctive concept that truly reflects Hartela’s identity.

Topias Kaisto, Project Manager, Hartela

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The concept was finalized efficiently thanks to open collaboration and great teamwork. The result is a cohesive package, implemented both on Hartela’s website and as a marketing brochure.

Explore Hartela Boksi:
Office premises and construction services from Hartela (in Finnish)
Jula retail building | Hartela (in Finnish)

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