Built for working, works for meeting

Branding a Brand New Building

How can we describe the atmosphere of a building, when even the cornerstone is yet to be laid?

This was the premise when we started a property branding project with Hartela, a Finnish construction company strongly involved in developing the Ilmala neighbourhood.

In workshops, we dug deep into Hartela offices in general as well as the development project in question. We also had discussions with the architects to get a thorough understanding of the ideas behind the design. Hartelas objectives, architects’ vision and the tenants’ needs laid the foundation for the brand, which we concretised into verbal and visual messages. After weighing several different options, we named the property Ilmalan Aura (aura = plow in Finnish). The name reflects the dynamic and propellant design as well as Hartela’s ambition to create a forward-thinking base for future work life.

The visual identity repeats the dynamic architecture of the building and the approachability of Hartela brand offices. We conducted a photoshoot with Hartela employees to bring a more human-centred addition to the architect’s 3D images.

During the construction phase, the website will support renting and communication about the construction’s progress. In 2024, when the building is finished, the website’s contents can be modified to work as a communication platform for people working in and visiting the building.

Kakadu’s passion is to help the client succeed and prosper. Their merit is definitely agility in changing conditions, schedule management, a fresh approach and looking at things from different angles. There were some setbacks in the process, but they always cheered us on. Kakadu is definitely on the client’s side.

– Tea Hakala, Hartela

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Real Estate Branding
Real Estate Development
Spatial and Interior Design
Spatial Communication
Workplace Design