Kivikukkaro

Everything you need is just a stone’s throw away.

Kivikukkaro (“The Stone Purse”) is a commercial property located in central Turku’s pedestrian precinct. Our client has owned the property since 2019, and the premises have remained rented. To keep things that way, we got the assignment to get to know the property and its users.

We started with an online survey for the property’s tenants in early 2021. The survey was used to understand the tenants’ experience about the property, what kind of modifications or renovations in tier perspective might be necessary, and to communicate to the tenants about the new owner.

We used the survey results in property branding; central location, supermarket and parking garage came up in the tenants’ responses and were brought forward in the marketing materials. The city of Turku is seen in the logo inspired by the city’s coat of arms and heard in the slogans based on the dialect and proverbs characteristic of Southwestern Finland.

We are extensively engaged in Kivikukkaro’s development, the next steps being facelift of entrances and passageways. The brand identity will be integrated into the building as signage and wayfinding.