Kivikukkaro

Everything you need is just a stone’s throw away.

Kivikukkaro (“The Stone Purse”) is a commercial property located in central Turku’s pedestrian precinct. Our client has owned the property since 2019, and the premises have remained rented. To keep things that way, we got the assignment to get to know the property and its users.

We started with an online survey for the property’s tenants in early 2021. The survey was used to understand the tenants’ experience about the property, what kind of modifications or renovations in tier perspective might be necessary, and to communicate to the tenants about the new owner.

We used the survey results in property branding; central location, supermarket and parking garage came up in the tenants’ responses and were brought forward in the marketing materials. The city of Turku is seen in the logo inspired by the city’s coat of arms and heard in the slogans based on the dialect and proverbs characteristic of Southwestern Finland.

We were extensively involved in the development of Kivikukkaro. The project continued after brand design with the update of the property’s entrances and pathways, during which the property’s brand identity became an integral part of the spaces in the form of signage. The lighting of the shopping center’s entrance canopy, lobby and stairwells were updated to be more inviting, wall surfaces were refreshed, and vibrant, blue signage paintings were implemented in the parking garage spaces.